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The Crucible

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The Crucible is an entrepreneurship programme for DMU graduates and alumni who have an idea, product or service and require support to turn it into a business.

Since its launch 10 years ago, The Crucible has helped more than 100 DMU final year students, graduates and alumni to launch or grow their businesses in fields as diverse as gamification, digital marketing, sustainable fashion and artisan design.

Start-ups nurtured by Crucible have gone on to win international business competitions, be featured in Vogue and the BBC, and leverage millions in investment funding. Join the Crucible and you will have your own work space at DMU, receive mentoring and project management support and have masterclasses with our team of industry experts to help you grow your business.

Applications for the next cohort of Crucible close on Friday, August 23. View more information.

We鈥檝e expanded: Our award winning The Crucible programme now available nationally.

If you鈥檝e just launched a business and need some support to grow The Crucible: Business Start-up programme is now available from the comfort of your home. Benefit from: 8 remote masterclasses on subjects such as Finance, IP, Marketing, The Art of Selling; 4 hours of 1:1 tailored support; Peer learning sessions.

Find out more

 

  1. Contact the Crucible Project team

    DMU's Director of MBA Programmes Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible. Please email your questions to crucible@dmu.ac.uk.

  2. Get involved 鈥� become a mentor

    The Crucible is always on the lookout for people interested in becoming one of our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email crucible@dmu.ac.uk.

  3. Crucible masterclasses

    Crucible offers masterclasses in business essentials including marketing, finance, intellectual property law, copywriting and growth management.

    Each session is delivered by a businessperson who is an expert in their area, and has a wealth of knowledge and experience to share.

    If you鈥檇 like further information on Crucible masterclasses, contact crucible@dmu.ac.uk.

Read our latest blog posts

6 steps to turn your ideas into successful business

08 September 2024

Every successful business starts with a simple idea. However, transforming that idea into a profitable venture requires a blend of creativity, strategy, and meticulous planning. This guide is designed to walk you through the essential steps of starting a setup from scratch, focusing on finances, marketing, and processes. I hope it encourages you to take the leap but from an informed and planned starting block.

Best networking advice for startup business owners

08 September 2024

When I was first asked to attend a networking event, the mere thought of it filled me with dread. The idea of walking into a room full of strangers and striking up conversations was daunting. However, over time, I realised that avoiding networking opportunities was holding me back. So, I decided to step out of my comfort zone and challenge myself by speaking to as many people as possible at every event I attended.

Read more from our blog

How DMU's Crucible Project helped Lead Balloon turn their idea into a business

Hear from a Crucible mentor

We caught up with Gillian from InspiringWords at her recent copywriting workshop, offered for free as part of The Crucible.

Embrace change

Benefit from change workshops, teaching businesses to harness change to reach new highs.

Branding and logos masterclass

Hear from Cristian Zuzunaga at his Crucible session, where he shared expertise on branding and logo design.

Alison's Going for Growth masterclass

We caught up with Alison from Think D Ltd (thinkd.co.uk) at her recent Crucible masterclass, focusing on business growth and supporting entrepreneurs

Twenty years of building sustainable businesses

Hear from Ellen as she talks about her workshop helping creative entrepreneurs improve their work.

Thomas McQuade's masterclass

Thomas McQuade talks about his accountancy masterclass and the key skills participants can build on.